branding brief If you’re here then I’m ready to take all your info and let’s get going! NAME OF COMPANY * TAG LINE COLOUR/FONT PREFERENCES (eg MODERN, CLASSIC) * ELEMENTS NEEDED (eg STAMPS, ICONS, PATTERNS) * LOGO ICON/ILLUSTRATIONS/PATTERNS IDEAS * COMPETITORS * MISSION STATEMENT (CORE BRAND MESSAGE) * WHAT DOES YOUR IDEAL CLIENT CARE ABOUT? * WHAT PROBLEM ARE YOU SOLVING FOR THEM? * WHO ARE THEY-DEMOGRAPHICS/ PSYCHOGRAPHICS? * WHERE DO THEY SHOP / GO ON HOLIDAY / WHAT DO THEY SPEND THEIR MONEY ON * GIVE ME SOME BRAND ADJECTIVES! * ANYTHING ELSE? Thank you for those answers. I can’t wait to turn them into a visual identity!